EDMONTON (March 11, 2025) – As Canadians rally behind local businesses more than ever, Super Channel is doubling down on its roots with a bold new look. Starting today, the proudly Canadian company is unveiling a fresh logo featuring the iconic maple leaf and the tagline, “Canadian, Always.”

“Now is the time to support Canadian,” said Don McDonald, President & CEO, Super Channel. “This isn’t just a logo update—it's a celebration of our Canadian identity and a love letter to our country, ‘the true North strong and free’. The maple leaf rebrand in the Super Channel logo is a symbol of our Canadian roots and our ongoing mission to deliver the best in local and international entertainment to audiences nationwide.”

This month, Super Channel Fuse is featuring 81% Canadian content; Super Channel Heart & Home has 65% Canadian content; and Super Channel Quest’s entire programming lineup – 100% - is Canadian content.

Proudly Canadian and independently owned and operated, Super Channel offers:

• No Price Hikes, Just Hits – Delivering premium entertainment without a price increase in over 10 years!
• A-List and Ad-Free Viewing, Eh? – Watch the best movies and series, all in one place, all ad-free.
• Anytime, Anywhere Access – Enjoy an eclectic mix of content, including a growing collection of Canadian originals, on any device, anywhere in Canada.